Thursday, April 21
How To Tell If Your New Product Is A Segway, Not An iPod
From the light bulb to the disposable diaper, the TV Dinner to the personal computer our modern world has—in many ways—been shaped by the innovative products that have been brought to market by plucky entrepreneurs and inventive companies alike. But for every Apple iPhone there is a Microsoft Kin. For every Model T, an Edsel. Truth be told, most products fail, sometimes spectacularly. So why do some products succeed where others fail? Schneider Associates executive vice president and partner Julie Hall joins us with some answers to those question. Her firm specializes in product launches and her book, The NEW Launch Plan, reveals how a handful of fatal flaws are often the root cause of new products’ failure.
Read Julie Hall's take on why most product launches fail, from Harvard Business Review
Check out Julie Hall's 40 ways to crash a product launch