Monday, Jan. 24
Tracking TV Viewership In The On-demand Age
In the old days, you could only watch a TV program at the time it was broadcast. But in the age of on-demand, you can watch a TV show almost anytime. So how do commercial television networks is count you as part of the audience for a given show – whether you watch it live, a few days later off the TIVO, or even months later online. Joining us to talk about tracking YOU, the television viewer—and why it matters—is James Poniewozik who writes the Tuned In column for TIME magazine.