Thurs. 7/12/12 Indian Ingenuity

Indian Ingenuity
What if the way that companies are innovating is all wrong? What if it isn’t really meeting our needs? That’s what the authors of “Jugaad Innovation” argue — and their concept of Jugaad is already at work in places like Google, Pepsico, and Renault-Nissan. Plus we hear from a local entrepreneur who's independently implementing Jugaad innovation practices at the Merrimack Valley Sandbox project.

Guests:
  Dr. Simone Ahuja, co-author of "Jugaad Innovation" and founder of Blood Orange
  Navi Radjou, co-author of "Jugaad Innovation," fellow at the University of Cambridge's Judge Business School, and faculty member of the World Economic Forum
   Raj Melville, Executive Director at the Deshpande Foundation