WGBH News and Media Relations

 

April 12, 2013

WGBH General Manager Marita Rivero Steps Down

Liz Cheng and Phil Redo to Lead TV, Radio Services
 
BOSTON, Mass. (April 12, 2013) –After a career spanning 30 years and a range of roles for Boston public broadcaster WGBH, Vice President and General Manager for Radio and TV Marita Rivero is stepping down in June. Rivero has been responsible for many of WGBH’s signature programs and community initiatives, including the global news program The World on 89.7FM, and Greater Boston, Basic Black and High School Quiz Show on WGBH 2.
 
“Marita’s leadership and commitment have exemplified the highest ideals of our public service mission,” said WGBH President and CEO Jon Abbott. “She has an outstanding legacy of service to WGBH and the communities we serve, having led with insight, principle and wisdom in creating programs and launching new initiatives.”
 
During Rivero’s tenure WGBH Radio expanded from one station, 89.7FM, to now include Classical New England 99.5FM, WCAI and additional frequencies on the Cape and Islands, live digital streaming of music and news, as well as HD services. She also launched the award-winning daily global news program The World, and helped develop the public affairs television digital channel WORLD, both of which reflect her deep involvement in giving voice to diverse communities.Rivero is actively engaged with communities across public media, and with our local community, currently serving as chair of the board of Bunker Hill Community College. She will remain of counsel to WGBH leadership.
 
 “WGBH provided me with the wonderful opportunity to be part of a talented group of people involved in the important work of education, civic leadership, and joyful engagement with life’s cornucopia,” said Rivero. “I’ve been proud to help gather a rich array of voices to be considered as part of our public discourse.”
 
Rivero will be succeeded by two individuals from her senior staff:  Liz Cheng, currently general manager of WGBH’s national digital multicast channel WORLD, has been named General Manager for Television; and Phil Redo, currently Managing Director of 89.7 WGBH and WCAI, has been named General Manager for Radio.
 
“As we continue to evolve our regional radio and television services I am pleased to promote Liz Cheng and Phil Redo, who each have brought new approaches to our programs and services, developed new ways of engaging with our audiences, and substantially increased the use of public media in Boston and beyond,” said Abbott.
 
Cheng joined WGBH just over a year ago from Boston ABC affiliate WCVB-TV where she served as Vice President and Director of Programming and Communications for Channel 5 and Channel 9 in New Hampshire. She was the executive-in-charge of production for the critically acclaimed nightly local newsmagazine Chronicle, as well as numerous nationally syndicated series. While at Channel 5, Cheng was executive producer for ten years of Pops Goes the Fourth! and Holiday Pops for simulcast on the A&E Network; she also originated specials for the History Channel. She has received widespread recognition for her work, including a primetime Emmy Award nomination; two National Association of Broadcasters Awards; two National Association of Television Programming Executives (NATPE) honors; a Parents’ Choice Award; and many New England Emmys. Cheng is a graduate of Brown University.
 
Redo is a 30-year broadcast veteran, having worked in both public and commercial radio, in programming, on-air and management. He joined WGBH two years ago, and as an independent media consultant prior to that was instrumental in the launch of WGBH’s two new radio services in 2010 following the acquisition of WCRB 99.5. Redo was formerly vice president and general manager of Greater Media Boston, a five-station FM radio group, and served at public radio station WNYC in New York where he was Vice President of Operations and Corporate Strategy. Redo also worked for Premiere Radio Networks in New York as senior vice president for programming, production and affiliate relations, and with Viacom Radio in Chicago and New York. He has won numerous awards, including being named Top General Manager by Radio INK magazine three years in a row. Redo is a graduate of Colby College.
 
About WGBH
WGBH Boston is America’s preeminent public broadcaster and the largest producer of PBS content for TV and the Web. Television channels include WGBH 2, WGBH 44, and the digital channels World and Create. WGBH Radio serves listeners across New England with 89.7 WGBH, Boston Public Radio; Classical New England; and WCAI, the Cape and Islands NPR® Station. Find more information at wgbh.org.

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