WGBH News and Media Relations


August 19, 2013

ICYMI: WGBH’s National Center for Accessible Media Leading Efforts to Harness Tech

NCAM’s Larry Goldberg highlights access on APM’s Marketplace Tech
BOSTON, Mass. (August 19, 2013) – For more than 40 years, WGBH has been a pioneer in the field of accessible media. The public broadcaster developed the technology that created captioning and video descriptive services to make media more accessible to people with disabilities. Today, in a quickly evolving digital age, WGBH – through the Carl and Ruth Shapiro Family National Center for Accessible Media – is leading the effort that harnesses technology to make all public places – digital and physical – more accessible to people with disabilities.
This morning, on the eve of the inaugural Tech@LEAD conference hosted by the John F. Kennedy Center for the Performing Arts and presented by WGBH’s National Center for Accessible Media (NCAM), NCAM’s director Larry Goldberg spoke with APM Marketplace Tech’s Ben Johnson about how technology and mobile devices are making museums, conferences and other public spaces more accessible.
Goldberg highlighted the technology originally developed for commercial purposes by ByteLight for its potential to enhance for people with disabilities the experience at a museum or other cultural centers. ByteLight’s LED technology sends invisible signals to smartphones and was originally marketed to retailers to provide coupons and other offers to shoppers inside shopping malls.
The interview kicked off Marketplace Tech’s week of stories focused on accessibility. Today’s edition of Marketplace Tech is available here. An extended version of Goldberg’s interview is available here.
The Tech@LEAD conference is a by-invite-only gathering of innovators, business leaders, accessibility advocates and practitioners from a variety of fields, including the arts, education, design, exhibition, media and more. NCAM and WGBH programmed the day-long summit, which folds into the 13th annual Leadership Exchange in Arts and Disability (LEAD) conference.
About WGBH
WGBH Boston is America’s preeminent public broadcaster and the largest producer of PBS content for TV and the Web, including Frontline, Nova, American?Experience, Masterpiece, Antiques Roadshow, Arthur, Curious George and more than a dozen other prime-time, lifestyle, and children’s series, reaching nearly 75 million people each month. WGBH also is a major supplier of programming for public radio, and oversees Public Radio International (PRI). As a leader in educational multimedia for the classroom, WGBH supplies content to PBS LearningMedia, a national broadband service for teachers and students. WGBH also is a pioneer in technologies and services that make media accessible to those with hearing or visual impairments. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards and Oscars. Find more information at www.wgbh.org.


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