February 20, 2014
WGBH Radio Earns Station’s Highest Monthly Market Share on RecordBoston’s locally focused public radio station up more than 75 percent since January 2011
BOSTON, Mass. (February 20, 2014) – 89.7 WGBH Radio earned a 3.0 share in January, the station’s highest monthly market share on record and 76.5 percent larger than January 2011 (Arbitron, Boston Metro M-Su 6a-12m, AQH Share, P12+), the first January on record following WGBH’s format change to local news talk and analysis. WGBH Radio for the first time joined the ranks of the top 15 radio stations in Boston and together with WBUR combined for the nation’s second largest market share for public radio, behind only Washington, D.C.
WGBH’s record growth has been driven by the strength of its expanding local newsroom and successful midday program Boston Public Radio, hosted by Jim Braude and Margery Eagan. Boston Public Radio enjoys one of the most loyal followings of any local public radio program in Boston and has brought many traditional commercial radio listeners to public radio. In January, Boston Public Radio was the most listened to midday public radio program. Braude and Eagan will celebrate their one-year anniversary on public radio next Tuesday, February 25.
“Boston is a strong market for public radio. In this market, there has always been room to expand public radio’s audience and an appetite for more substantive coverage of important local issues. 89.7 WGBH has made an investment in local news and analysis that other public radio stations have not, and we’re seeing the dividends with our increased market share,” said Phil Redo, WGBH Radio general manager. “I commend the entire WGBH News team – every producer, editor, reporter, host and intern – for telling the compelling, local stories that have brought more people to public radio.”
Since joining WGBH, Braude and Eagan have helped further establish the WGBH News team as a must-stop for the region’s most influential policymakers, business leaders and cultural mavens. Massachusetts Governor Deval Patrick and Boston Mayor Marty Walsh both appear on the program monthly and offer residents an opportunity to join a direct, personal conversation about the issues and challenges facing the local community.
The WGBH News team is the only newsroom in Massachusetts providing local depth and local perspective across all electronic platforms: radio, television and online. In the last 12 months, the newsroom has added public media’s first dedicated higher education desk, On Campus, established a unique partnership with Boston University’s New England Center for Investigative Reporting and debuted a regular web series, The Scrum, that gives an insider’s look at Boston and Massachusetts politics. In addition, WGBH News is home to Innovation Hub with Kara Miller, which profiles the region’s most creative thinkers in tech, healthcare, startups and business and will be nationally distributed by Public Radio International beginning this May.
WGBH Boston is America’s preeminent public broadcaster and the largest producer of PBS content for TV and the Web, including Masterpiece, Antiques Roadshow, Frontline, Nova, American Experience, Arthur, Curious George, and more than a dozen other prime-time, lifestyle, and children’s series. WGBH’s television channels include WGBH 2, WGBX 44, and the digital channels World and Create. WGBH TV productions focusing on the region’s diverse community include Greater Boston, Basic Black, High School Quiz Show, and Neighborhood Kitchens. WGBH Radio serves listeners across New England with 89.7 WGBH Boston Public Radio; 99.5 WCRB; and WCAI, the Cape and Islands NPR® Station. WGBH also is a major source of programs for public radio (among them, PRI’s The World®), a leader in educational multimedia (including PBS LearningMedia™, providing the nation’s educators with free, curriculum-based digital content), and a pioneer in technologies and services that make media accessible to deaf, hard of hearing, blind, and visually impaired audiences. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards and Oscars. Find more information at wgbh.org.