WGBH News and Media Relations

 

March 20, 2015

WGBH Radio Earns Station’s Highest Monthly Market Share Rating on Record

Boston’s Local NPR station growth helps make Boston the largest market for public radio in the U.S.

BOSTON, Mass. (March 20, 2015) – 89.7 WGBH Radio earned a 3.4 share for the month of February in newly released reports, the station’s highest monthly market share on record and nearly a 20 percent increase over February 2014*.  WGBH Radio and WBUR combine for the nation’s largest market share for public radio listening.

WGBH’s record growth has been driven by the strength of its expanding local newsroom, a renewed focus on its local Morning Edition broadcast and the highly successful midday program Boston Public Radio, hosted by Jim Braude and Margery Eagan. Boston Public Radio, which expanded to three hours in September 2014, enjoys one of the most loyal followings of any local public radio program in Boston and was ranked #7 in its time period among all Boston radio offerings. The program has established itself as a top destination for Massachusetts residents interested in the discourse of the region, and features regular conversations with newsmakers and thought leaders from all walks of life, including Governor Charlie Baker, Mayor Marty Walsh and more. In February, Boston Public Radio was the most listened to midday public radio program.

“Year over year, WGBH Radio has seen that Boston has a desire for comprehensive, compelling news coverage and stories that make you think. It is an approach that only public media can deliver. Boston has enthusiastically embraced more public radio offerings and has made our region the top market for public radio in the country,” said Phil Redo, WGBH Radio general manager. “The voices that WGBH Radio presents on-air, from our staff, editorial partners and listeners, make the station a unique town square. We continue to showcase those voices across an integrated newsroom that feeds not only radio, but also television, podcasts and online. I commend the entire WGBH News team for their tireless work telling the substantive, local stories that have brought more people to WGBH Radio and to public media overall.”

89.7 WGBH Radio is part of WGBH News, the only newsroom in Massachusetts providing local depth and local perspective across all electronic platforms: radio, television and digital. In addition to housing PRI’s The World and co-producing The Takeaway, WGBH News has forged unique partnerships with the New England Center for Investigative Reporting and The GroundTruth Project. In the last year, the newsroom launched a yearlong series examining the disappearance of the middle class and debuted The Scrum, a podcast that gives an insider’s look at politics from Beacon Hill to the Beltway. WGBH News has been honored with a number of prestigious journalism awards, including Edward R. Murrow Awards, AP Awards and the top honor from the Bart Richards Award for Media Criticism for the weekly TV series, Beat the Press.

About WGBH

WGBH Boston is America’s preeminent public broadcaster and the largest producer of PBS content for TV and the Web. Television channels include WGBH 2, WGBX 44, and the digital channels World and Create. WGBH Radio serves listeners across New England with 89.7 WGBH Boston's Local NPR®; 99.5 WCRB; and WCAI, the Cape and Islands NPR® Station. Find more information at wgbh.org.

*Source: Boston Metro February 2015 M-Su 6a-12m P6+ AQH Share Prepared with Tapscan © Nielsen Audio

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WGBH Media Relations

Ellen London
ellen_london@wgbh.org
617-300-3904

Emily Balk
emily_balk@wgbh.org
617-300-5317

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