WGBH News and Media Relations


October 24, 2017

WGBH Names Seeta Pai Executive Director of Education


BOSTON (October 24, 2017) Boston public media producer WGBH, a pioneer in educational multimedia, has named Seeta Pai to the position of Executive Director of Education. In this role Pai will oversee PBS LearningMedia, education production, First 8 Labs and media engagement, editorial direction, and education policy and strategic development.

Pai comes to WGBH with more than two decades of experience in research and strategy in children’s media and education. She served as Vice President of Research at Common Sense Media, leading national studies on children’s media and technology use. She also led initiatives producing resources on digital learning and educational technologies for schools and families. Prior to that Pai was at Sesame Workshop as Senior Director of International Education, Research and Outreach. She has held teaching and research positions at the University of California at Berkeley and Harvard, and is the author of numerous articles and reports on children and media. Pai holds a BA from Bangalore University, and Ed.M. and Ed.D. degrees from the Harvard Graduate School of Education. 

“Seeta brings to WGBH a deep background in all aspects of education, from research in child development in multicultural populations, to digital learning, to educational content development and policy,” said Terry Fitzpatrick, WGBH Vice President for Children’s Media and Educational Services. “She will build on WGBH’s long history as an innovator in children’s media production, and enhance our vital role in supporting and advancing learning for children and families.”

WGBH creates engaging educational content that uses the power of mass media to help children and the adults in their lives achieve their highest potential. A top priority is service to under-resourced children, working with local communities to overcome the unique and persistent barriers to educational success. 

The WGBH Education department is recognized as one of the nation’s leading producers of media-based resources to support teaching and learning. In addition, the group creates outreach activities that educate and engage key groups of individuals, encourage community participation, raise awareness, and affect change. This work targets formal education in pre-K through college, informal education through venues such as libraries, after-school programs, community-based organizations, and museums, and professional development for teachers and other caretakers. 

Pai will begin her new role on October 31.

About WGBH

WGBH Boston is America’s preeminent public broadcaster and the largest producer of PBS content for TV and the Web, including Frontline, Nova, American Experience, Masterpiece, Antiques Roadshow, Arthur, Curious George and more than a dozen other prime-time, lifestyle, and children’s series. WGBH also is a major supplier of programming for public radio through its affiliation with Public Radio International (PRI). As a leader in educational multimedia for the classroom, WGBH is a partner with PBS and supplies content to PBS LearningMedia, a national broadband service for teachers and students. WGBH also is a pioneer in technologies and services that make media accessible to those with hearing or visual impairments. WGBH has been recognized with hundreds of honors. More info at www.wgbh.org.


WGBH Media Relations

Emily Balk

Catherine Burke