Frontline: Audience Development (Social Media)

Since 1983, FRONTLINE has served as PBS's flagship public affairs series. Hailed upon its debut as "the last best hope for broadcast documentaries," FRONTLINE has earned every major award in broadcast journalism. In 1995, the series pioneered one of the earliest Web sites for television; and remains one of PBS's most popular general-audience sites to this day with an archive of 94 full-length documentaries available for viewing online. FRONTLINE's marketing department is responsible for developing and executing the series' integrated promotional initiatives including traditional publicity/press promotion, advertising, social media, station relations, and community and educational outreach.

Internship Description:
The intern will work closely with the Online Engagement Coordinator, assisting with the research, drafting and proofing of written content for social media platforms, including Twitter and Facebook. The intern may also take on special projects as assigned, such as researching potential social media contacts, tools, events and opportunities.
Skills Preferred:
  • Web research skills
  • Strong knowledge of current events
  • Familiarity with FRONTLINE and its programming
  • Experience with social media tools, including Twitter and Facebook
  • Should be familiar with Mac OS, Microsoft Word and Excel.
Major(s) desired: English, journalism (print, broadcast and/or new media), media studies, history, economics, political science or marketing.


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