Inside the Psyche at the Ballot Box

By Bob Seay

Mar. 6, 2012

BOSTON — All presidential candidates employ political analysts ... but maybe they also need the kind of analyst who has a couch and a 50-minute hour. Dr. Melvyn Lurie of Weston, Mass., the author of "Psyche Politics," says a candidate's success depends not only on what's on voters' minds but what's in their minds. We talk about the impact of psychology on today's Super Tuesday contests.