Boston's Young Entrepreneurs

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This week, we look at what it takes for young people to start their own businesses in tough economic times. What ideas are viable? Where do you get money? And how do you cater to financially-strapped consumers? We talk to some of the most creative young minds in the Boston area.

A cereal from Cocomama Foods, owned by Sara Gragnoloti. (Courtesy)

We'll hear from a retailer who came up with a new concept for selling blue jeans, a food manufacturer who devised a new, healthy cereal, a college student who created an environmentally-friendly-lighting business, a lawyer who started her own patent firm, and a young businessman who built a website to help connect Boston-area entrepreneurs.

Guests:

• Jason Evanish, co-founder, Greenhorn Connect

• Alison Barnard, owner, in-jean-ius

• Sara Gragnoloti, founder, CEO, Cocomama Foods

• Cynthia Gilbert, patent attorney; founder, Hyperion Law

• Dinesh Wadhwani, co-founder, ThinkLite