Mar. 29, 2012: Trayvon Martin & Skittles: When brands lose control of their image

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The popular candy Skittles is now symbolically linked to the shooting of Trayvon Martin. This isn’t the first time a national news story has re-shaped a product’s image. From the "Twinkie Defense" to "Drinking the Kool Aid," Greater Boston takes a look at brands that have been redefined by current events.