Carol Greenwald is Senior Executive Producer of Children’s Programs at WGBH Boston, where she has produced some of the best-loved children’s shows on television. A self-professed bookworm and fan of children’s literature (among her family’s favorites: the Arthur, Martha Speaks, and Curious George books), Carol has forged a career that combines her passion for books with her skill in using television as a powerful teaching tool.
Carol is Executive Producer of Curious George, a WGBH-Universal partnership based on the exploits of H.A. and Margret Rey’s mischievous monkey. The series — with its focus on teaching science, math, and engineering — premiered on PBS in 2006 and now is one of the top-rated program on American television for children between the ages of two and five. Carol brought Susan Meddaugh’s beloved Martha Speaks books to PBS in 2008 and serves as Executive Producer of that series, which supports vocabulary development in preschool children through the adventures of a talking dog. Carol also co-created WGBH’s multiple Emmy and Peabody Award-winning Arthur and served as Executive Producer for its first eight seasons on PBS. She also was Executive Producer of WGBH’s Arthur spin-off, Postcards from Buster, and of Time Warp Trio (based on the popular book series by Jon Sceiszka), which aired on NBC.
As Director of Development for Children’s Programming at WGBH since 1992, Carol also contributed to the development of Zoom, Between the Lions, and Peep and the Big Wide World. She was one of the creators of Long Ago & Far Away and alternately served as Project Director, Series Editor, and Producer of that series, which showcased fairy tales, fables, and stories of timeless appeal.
Carol has been honored with four Emmys (for Arthur and Curious George) and a George Foster Peabody award (for Arthur). But as a mother of two, she is proudest of the commendations that recognize her commitment to reaching, and teaching, children. These include awards from the US Environmental Protection Agency for raising awareness about asthma on Arthur and from the National Braille Institute for Arthur’s portrayal of a blind character.