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Basic Black After The Broadcast: Sweet Potato Pie & Black Buying Power

November 20, 2015

After the broadcast, the conversation about black college student protests concluded. The panelists switched gears to talk about another kind of power: black buying power. A recent study by the Nielsen Company predicts that African-American buying power will hit $1.1 trillion by 2015.  This past week, a viral video extolling the flavors of singer Patti LaBelle’s sweet potato pie caused a run on the desert, emptying Wal-Mart’s shelves almost overnight. We explore this week’s phenomenon.

 

Panelists:
- Callie Crossley, Host, Under The Radar with Callie Crossley, WGBH News
- Phillip Martin, Senior Reporter, WGBH News
- Lani Guinier, Bennett Boskey Professor of Law, Harvard Law School
- Michael Jeffries, Associate Professor of American Studies, Wellesley College
- Andrew Leong, Associate Professor of Law, Social Justice, and Asian American Studies, UMass Boston