By Bob Seay
Oct. 6, 2011
BOSTON — With the loss of Steve Jobs, we have our own remembrance of him, in a superb WGBH interview from 1990. It's from a series called The Machine That Changed The World, a BBC-TV/WGBH Boston Co-Production. In it, Jobs talks about how that revolutionary device, the Macintosh personal computer, came to be and the particular gifts of the people who made it.
Here are some excerpts from the extended interview with Steve Jobs conducted for that series:
Steve Jobs: "I think the Macintosh was created by a group of people who felt that there wasn't a strict division between science and art. Or in other words, that mathematics is really a liberal art if you look at it from a slightly different point of view. And why can't we interject typography into computers. Why can't we have computers talking to us in English language? And looking back, five years later, this seems like a trivial observation. But at the time it was cataclysmic in its consequences. And the battles that were fought to push this point of view out the door were very large."
Jobs talked about the people on his design team and what they were like.
Jobs: "My observation is that the doers are the major thinkers. The people that really create the things that change this industry are both the 'thinker-doer' in one person. And if we really go back and we examine, did Leonardo [da Vinci] have a guy off to the side that was thinking five years out in the future what he would paint or the technology he would use to paint it? Of course not. Leonardo was the artist but he also mixed all his own paints. He also was a fairly good chemist. He knew about pigments, knew about human anatomy. And combining all of those skills together, the art and the science, the thinking and the doing, was the exceptional result."
"And there is no difference in our industry. It's very easy to say, 'oh I thought of this three years ago.' But usually when you dig a little deeper, you find that the people that really did it were also the people that really worked through the hard intellectual problems as well."
On Feb. 10, 1982, the Mac design group had a small party. Along with their cake and champagne, they each signed a large sheet of paper. Jobs had those signatures copied and engraved into the mold for the Macintosh case.
Jobs: "The people that worked on it consider themselves and I certainly consider them artists. These are the people that under different circumstances would be painters and poets but because of the time that we live in this new medium has appeared, in which to express one's self to one's fellow species and that's a medium of computing and so a lot of people that would have been artists and scientists have gone into this field to express their feeling, so it seemed like the right thing to do."
Jobs: "The first few rows had all the people that worked on the Mac. About a 150 people that really made it happen were all seated in the first few rows and when it was introduced, after we went through it all and had the computer speak to people itself and things like that, the whole auditorium of about twenty five hundred people gave it a standing ovation and the whole first few rows of Mac folks were all just crying. All of us were. I was biting my tongue very hard because I had a little bit more to do. But it was a very, very emotional moment because it was no longer ours. From that day forward it was no longer ours. We couldn't change it. If we had a good idea the following day it was too late. It belonged to the world at that point in time."
WATCH THE WGBH STEVE JOBS 1990 INTERVIEW