April 11, 2012
BOSTON — Jim Koch started Samuel Adams as a niche craft brewery in 1984, using a brewing recipe developed by his great-great-grandfather. Koch grew it into the second largest U.S. beer maker, and one of Boston's most recognizable exports.
He talked with Callie Crossley about the new beer Samuel Adams is brewing up: a "26.2 Brew" in honor of the Boston Marathon. The limited-run beer will be served at the finish line next Monday, as well as in bars along the Marathon route.