'Modern Warfare 3' Video Game Hits The Shelves

By Jared Bowen

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Nov. 10, 2011

Watch the segment that aired on Nov. 8 on WGBH's Greater Boston.


BOSTON — They came, they bought and now they're off to save the world — after school that is.

"I have class until three, when I get back I'll finish my work and then probably play it all night," said student Mike Donahoe.

"Modern Warfare 3," the third video game in the wildly popular "Call of Duty" series, went on sale at midnight Monday night – but sales are already expected to top last year's video game installment, "Black Ops," which made over $650 million dollars in sales in its first week. "Modern Warfare" producer Mark Rubin said the success of these games comes from listening to customers.

"What we've done with 'Modern Warfare 3' is come into our own and understand our audience and find out what they want to get out of 'Call of Duty.'" Rubin said.

The new game has players act as "Special Operation" forces, defending U.S. and European targets against a Russian invasion. The series, known for its extreme violence and realism, even includes a controversial scene where a girl is killed in a truck bombing. Rubin says it's about being as realistic as possible.

"We're trying to tell a story that shows the impact of war and the impact it has on civilians and non-combatants. Our games show that it's challenging for the soldiers but also for everyone else in the world."

"I had this on reserve two months ago, in the summer for my son. I called him in Israel, he ordered it in Israel and then he came here," video gamer Nir Plag said.

Student Robert Mast also just bought "Modern Warfare 3." "I'm going to be playing this all day. I have an English essay, but I'll probably just do that later. I just can't wait," Mast said.

According to Activism, the games' publisher, six million people play the game every day making it one of the world's best selling game series, as customers like Nir Plag and Robert Mast can attest.



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