Inside the Psyche at the Ballot Box

By Bob Seay


Mar. 6, 2012

BOSTON — All presidential candidates employ political analysts ... but maybe they also need the kind of analyst who has a couch and a 50-minute hour. Dr. Melvyn Lurie of Weston, Mass., the author of "Psyche Politics," says a candidate's success depends not only on what's on voters' minds but what's in their minds. We talk about the impact of psychology on today's Super Tuesday contests.


Comment on This Article

News updates from WGBH

See a sample »


Downtown Abbey Season 5 adlob
Vehicle donation (June 2012) 89.7