Inside the Psyche at the Ballot Box

By Bob Seay

Comments

Mar. 6, 2012


BOSTON — All presidential candidates employ political analysts ... but maybe they also need the kind of analyst who has a couch and a 50-minute hour. Dr. Melvyn Lurie of Weston, Mass., the author of "Psyche Politics," says a candidate's success depends not only on what's on voters' minds but what's in their minds. We talk about the impact of psychology on today's Super Tuesday contests.



WGBH ELECTION CENTRAL

Comment on This Article


News updates from WGBH

See a sample »

   



Event: November 2014: Isis
Vehicle donation (June 2012) 89.7