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Digital Life Steve Wilhite, inventor of the GIF file, was given a lifetime achievement award at the 17th annual Webby Awards Tuesday night in New York City. Don't congratulate him the wrong way: To him, GIF sounds like Jif.

GIF Talk: Do You Say It With A G Or A J?

The file format's creator says you should use a soft "J," like "Jif." He gets annoyed when he hears a hard "G" like "gift." For some reason, this subject seems to have created a hot debate.
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