ROBERT SIEGEL, host:
From NPR News, this is ALL THINGS CONSIDERED. I'm Robert Siegel.
MICHELE NORRIS, host:
And I'm Michele Norris. And it's time now for All Tech Considered.
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NORRIS: Cory Doctorow is a best-selling science fiction writer. He's also a champion of a certain kind of license called creative commons. And let me explain what that means. While you can buy Doctorow's books in print at a bookstore for a price, he also makes his material available online for free.
Doctorow's latest book is called "With a Little Help." It's a collection of short stories and he's distributing it without the help of a publishing house. Instead, his online community has replaced his publishing house. Not only does he build buzz through social networks like Facebook and Twitter, he uses his online network to edit his copy for typos or provide advice on packaging and shipping.
So, how does he make money with this business model that's built around the word free? Cory Doctorow joins us now with the answer to that question. What is the answer? Where's the profit margin here?
Mr. CORY DOCTOROW: Well, the short answer is I'm doing everything. I'm doing everything I've ever done that ever made me money and everything anyone else has ever done that seems to have made them money. I give away the free ebooks in the hopes that people will buy paper books. And I have these print-on-demand paper books from Lulu.com. There's four different versions of it with four different covers. And if you send me a typo 'cause it's print on demand, I'll fix it in the next copy printed, give you a footnote with your name on the page, maybe you'll buy another copy. I call that monetizing the typo.
I'm soliciting donations 'cause people said that I should. Lots of people for years have said, you should - I want to give you money, why won't you take it? And I said, well, that would cut my publisher out of the loop. And this time around with no publisher I can go ahead and do it.
And then, finally, I'm doing these limited edition hard covers. They're $275 each. There's only 250 of them. I'm printing and binding them in runs of 20. They're beautiful hand sewn books. Set into the cover is an SD card with the audio and then bound into the end papers are original paper ephermera, a sentimental paper from my friends, other writers who sent me everything from Jay Lake sent me his cancer diagnosis and Kathe Koja sent me her uproariously funny grade two report card. And Joe Haldeman, author of "The Forever War," turns out to be quite a water colorist, and he sent me some of his water color sketches.
NORRIS: How does the money that you might make from this kind of exercise compare to an advance that you would get from a publisher?
Mr. DOCTOROW: Well, for short stories it compares very favorably. This is a collection of reprints. I've done two of those with respectable New York houses. The advance on the first one was $1,500 and the second one was $10,000. I've already made $10,000 on this one. I sold off a commission for this one. It's all reprints except for one story. And I put it out that if you'd like to commission a story for it, I would consider it if it was a mutually agreeable subject and then I'd write it. And so Mark Shuttleworth from the Ubuntu Project gave me $10,000 to write a story for it.
I recon if I sell the hard covers, which I think I will, I'll make 40 to $50,000. And then whatever I make from the audiobooks, which I'm selling on CD, as well as giving away as free downloads, and the donations and the print on demand books where I'm getting $3 a copy instead of $1 a copy, well, that'll be just gravy on top. I'm thinking sort of 70, $80,000 net.
NORRIS: You have an interesting resume. I guess we can add the word pioneer to that.
Mr. DOCTOROW: What I'm doing that's pioneering here is I'm taking a bunch of stuff that other people have done, cherry picking the stuff that seems to have worked the best, throwing it all together and then publishing a lot of data about the process and the outcomes. I have the leisure to do that because, A, I'm financially stable. You know, I sign novel deals for, like, lots of money and that, you know, keeps me afloat and I don't have to do anything else to make any money and I can afford to waste a little time on this.
And also because I feel like it's giving something back to people. And then, finally, out of, like, sheer mercenariness, I think people want to buy the book partly because they want to be part of the experimental data set.
NORRIS: Cory Doctorow, good to talk to you. Thank you very much.
Mr. DOCTOROW: Oh, it was my pleasure, thank you.
NORRIS: Cory Doctorow is a science fiction writer and co-editor of Boing Boing, the popular tech culture and science blog. His latest book is called "With a Little Help." Transcript provided by NPR, Copyright NPR.
Cory Doctorow is a best-selling science-fiction writer, champion of creative commons and, now, self-publishing pioneer. He tells NPR's Michele Norris the key to making money off a business model that's built around the word "free."
Cory Doctorow is a best-selling science-fiction writer, champion of creative commons and, now, self-publishing pioneer. He's distributing his latest book, a collection of short stories called With a Little Help (read an excerpt here), without the aid of a publishing house. Instead, he has turned to his online community, and social networks like Facebook and Twitter, to help build buzz, get advice and even copy edit his new book.
Doctorow tells NPR's Michele Norris the key to making money off a business model that's built around the word "free."
"I'm doing everything," he says. "I'm doing everything I've ever done that ever made me money, and everything that anyone else has ever done that seems to have made them money."
In other words, Doctorow is giving away free e-books in hopes of getting people buy the paper books; he's offering print-on-demand paper books with four different covers through Lulu.com; he's soliciting donations; and he's printing 250 hand-sewn limited-edition hardcovers that will run $275 each.
He's even sold off commissions in which he agreed to write a story about a mutually agreed-upon subject to be included in the new book.
Doctorow explains that he started his experiment by cherry-picking the best of what's already been done and throwing it all together. Once it's all said and done, he plans to publish his data about the process and its results for other would-be self-publishers to have a model to work off of — which is yet another way to help his cause.
"I think people want to buy the book partly because they want to be part of the experimental data set," he says.
And how will all that money compare to an advance from a publisher?
"For short stories it compares very favorably," Doctorow says. He's published two collections of reprints through New York publishing houses: the first paid a $1,500 advance and the second paid $10,000. This new experiment has already made him $10,000 — and it hasn't even come out yet.
"I reckon if I sell the hardcovers — which I think I will — I'll make $40,000 to $50,000," he says. "Then, whatever I make from the audio books — which I'm selling on CD as well as giving away as free downloads — and the donations, and the print-on-demand books where I'm getting $3 a copy instead of $1 a copy ... I'm thinking $70,000 to $80,000 net."
But it's not all about the money. Believe it or not, the already-successful author's motives are pretty self-less.
"I don't have to do anything else to make ... money," he says. "I feel like it's giving something back to people."
Excerpt: With A Little Help
"The Things That Make Me Weak and Strange Get Engineered Away"
LANGUAGE ADVISORY: This excerpt contains language some might find offensive.
Lawrence's cubicle was just the right place to chew on a thorny logfile problem: decorated with the votive fetishes of his monastic order, a thousand calming, clarifying mandalas and saints devoted to helping him think clearly.
From the nearby cubicles, Lawrence heard the ritualized muttering of a thousand brothers and sisters in the Order of Reflective Analytics, a susurration of harmonized, concentrated thought. On his display, he watched an instrument widget track the decibel level over time, the graph overlayed on a 3D curve of normal activity over time and space. He noted that the level was a little high, the room a little more anxious than usual.
He clicked and tapped and thought some more, massaging the logfile to see if he could make it snap into focus and make sense, but it stubbornly refused to be sensible. The data tracked the custody chain of the bitstream the Order munged for the Securitat, and somewhere in there, a file had grown by 68 bytes, blowing its checksum and becoming An Anomaly.
Order lore was filled with Anomalies, loose threads in the fabric of reality — bugs to be squashed in the data-set that was the Order's universe. Starting with the pre-Order sysadmin who'd tracked a $0.75 billing anomaly back to a foreign spy-ring that was using his systems to hack his military, these morality tales were object lessons to the Order's monks: pick at the seams and the world will unravel in useful and interesting ways.
Lawrence had reached the end of his personal picking capacity, though. It was time to talk it over with Gerta.
He stood up and walked away from his cubicle, touching his belt to let his sensor array know that he remembered it was there. It counted his steps and his heartbeats and his EEG spikes as he made his way out into the compound.
It's not like Gerta was in charge — the Order worked in autonomous little units with rotating leadership, all coordinated by some groupware that let them keep the hierarchy nice and flat, the way that they all liked it. Authority sucked.
But once you instrument every keystroke, every click, every erg of productivity, it soon becomes apparent who knows her shit and who just doesn't. Gerta knew the shit cold.
"Question," he said, walking up to her. She liked it brusque. No nonsense.
She batted her handball against the court wall three more times, making long dives for it, sweaty grey hair whipping back and forth, body arcing in graceful flows. Then she caught the ball and tossed it into the basket by his feet. "Lawrence, huh? All right, surprise me."
"It's this," he said, and tossed the file at her pan. She caught it with the same fluid gesture and her computer gave it to her on the handball court wall, which was the closest display for which she controlled the lockfile. She peered at the data, spinning the graph this way and that, peering intently.
She pulled up some of her own instruments and replayed the bitstream, recalling the logfiles from many network taps from the moment at which the file grew by the anomalous 68 bytes.
"You think it's an Anomaly, don't you?" She had a fine blond mustache that was beaded with sweat, but her breathing had slowed to normal and her hands were steady and sure as she gestured at the wall.
"I was kind of hoping, yeah. Good opportunity for personal growth, your Anomalies."
"Easy to say why you'd call it an Anomaly, but look at this." She pulled the checksum of the injected bytes, then showed him her network taps, which were playing the traffic back and forth for several minutes before and after the insertion. The checksummed block moved back through the routers, one hop, two hops, three hops, then to a terminal. The authentication data for the terminal told them who owned its lockfile then: Zbigniew Krotoski, login zbigkrot. Gerta grabbed his room number.
"Now, we don't have the actual payload, of course, because that gets flushed. But we have the checksum, we have the username, and look at this, we have him typing 68 unspecified bytes in a pattern consistent with his biometrics five minutes and eight seconds prior to the injection. So, let's go ask him what his 68 characters were and why they got added to the Securitat's data-stream."
He led the way, because he knew the corner of the campus where zbigkrot worked pretty well, having lived there for five years when he first joined the Order. Zbigkrot was probably a relatively recent inductee, if he was still in that block.
His belt gave him a reassuring buzz to let him know he was being logged as he entered the building, softer haptic feedback coming as he was logged to each floor as they went up the clean-swept wooden stairs. Once, he'd had the work-detail of re-staining those stairs, stripping the ancient wood, sanding it baby-skin smooth, applying ten coats of varnish, polishing it to a high gloss. The work had been incredible, painful and rewarding, and seeing the stairs still shining gave him a tangible sense of satisfaction.
He knocked at zbigkrot's door twice before entering. Technically, any brother or sister was allowed to enter any room on the campus, though there were norms of privacy and decorum that were far stronger than any law or rule.
The room was bare, every last trace of its occupant removed. A fine dust covered every surface, swirling in clouds as they took a few steps in. They both coughed explosively and stepped back, slamming the door.
"Skin," Gerta croaked. "Collected from the ventilation filters. DNA for every person on campus, in a nice, even, Gaussian distribution. Means we can't use biometrics to figure out who was in this room before it was cleaned out."
Lawrence tasted the dust in his mouth and swallowed his gag reflex. Technically, he knew that he was always inhaling and ingesting other peoples' dead skin-cells, but not by the mouthful.
"All right," Gerta said. "Now you've got an Anomaly. Congrats, Lawrence. Personal growth awaits you."
Excerpted from With a Little Help by Cory Doctorow. Copyright 2010 by Cory Doctorow. Excerpted by permission of Cory Doctorow.