A closeup shot of the familiar red-and-white label of Campbell's Soup.

MELISSA BLOCK, host:

Yesterday's massive selloff left us wondering, did any companies actually gain ground? Well, on the Dow, Coca-Cola and Wal-Mart both finished among the top five, but like the rest of the companies on the Dow they lost value. And the story is the same on the S&P 500 except there is one company that did not lose value yesterday.

(Soundbite of Campbell's commercial)

Unidentified Woman: (Singing) Have you, have you, had your soup today? Campbell's of course, Campbell's of course. Have you...

BLOCK: That's right, Campbell's's Soup Company. We wondered if Campbell's had some stock market secret for the rest of us, so we called up company spokesman Anthony Sanzio.

Mr. ANTHONY SANZIO (Spokesman, Campbell's Soup Company): I think we all have stories about Campbell's soup when we were growing up, either after a football game or when we weren't feeling well our mother gave us a bowl of chicken noodle soup. So, certainly in an age like today where there's uncertainty about things, people look for the familiar, they look for what they know.

(Soundbite of Campbell's commercial)

Unidentified Woman: (Singing) Should have a bowl of Campbell's soup. Have some Campbell's right now.

Unidentified Man: Be good to your family. Serve good soup. Tomorrow buy several cans of Campbell's soups. Let you family enjoy the mmm-mmm good flavors of Campbell's's 21 kinds, in bowlfuls of get up and go. Have you had your soup today? Transcript provided by NPR, Copyright NPR.